Pay Per Click Advertising
Targeted, data-driven ad campaigns that get results.
If you want more visitors to your website, the answer is simple: pay-per-click advertising. PPC is a consistent, immediate, and reliable way for your business to gain new customers and grow sales.
The best PPC ads aren’t the ones that win awards or generate tons of buzz. They’re the ads that drive the most relevant traffic to your site, cost-effectively and consistently. With our experienced team, we’re able to deliver perfectly manicured campaigns that capture your audience’s attention right when and where they’re searching.
What is Pay Per Click Advertising?
Pay-per-click advertising, also known as PPC, is an online marketing strategy used to help businesses increase sales and generate leads by running ads on search engines such as Google, Yahoo! and Bing.
PPC refers to the amount you pay for each click on your ad. PPC can be as little as a few cents or several dollars per click, depending on your industry and keywords. Ideally, you want your campaigns to deliver the highest number of clicks at the lowest possible cost.
With PPC ads, you only pay when people actually click on your ad. This makes it one of the most cost-effective ways to reach new customers, by allowing you to reach new customers at a fraction of the cost of other types of advertising.
Undoubtedly, pay per click is an extremely efficient way for businesses to advertise online. With our team of experienced ad gurus conducting keyword research, designing your campaigns, and optimizing them for success, it requires little to no effort for you to get started.
And once we begin delivering results, PPC has the potential to be quite lucrative for your business.
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How your business can benefit from PPC
If you’ve ever searched for a product or service online, chances are you’ve come across search engine ads. In fact, you may have just found us that way!
PPC advertising is an accessible and effective way to get your brand in front of the people who are already searching for it online. Through PPC advertising, you can reach a wide audience and see immediate results.
Here are some of the benefits to expect from PPC advertising:
Getting found on Google organically requires patience, time, and lots of testing. While search engine optimization (SEO) is an integral part of digital marketing and one that we recommend, it can take months before you start seeing results. PPC, on the other hand, can deliver traffic and leads almost immediately. You can set up a campaign and start getting leads in as little as 24 hours.
With pay-per-click advertising, you have trackable data. Not only can you view the number of clicks your ad receives, but you can also analyze the conversion rate for that ad. If your ROI is positive, we can scale up your ad spend and get you more sales. If it’s not, we can make changes to improve your campaigns and optimize for better results.
Leads That Convert
With PPC advertising, you can sell your products and services to the customers who are actively looking for them. Every click on your ad is a potential customer. And if you’re using the keywords and ad copy we recommend, these are customers who are already interested in your products or services.
Unlike traditional advertising, where you pay for impressions or views, with PPC, you only pay when someone actually clicks on your ad. PPC campaigns give you control over how much money you want to spend each month, so you can set your budget accordingly and never spend more than what you’re comfortable with while also gaining the greatest ROI.
With PPC advertising, you’re in control. You decide how much money you spend and how many clicks you get. You can test different ad copy and landing pages in a few hours. You can target the specific people who are most likely to buy from your company. And the best part? You only pay for results. You can’t say that about any other form of advertising!
Our PPC Management Services
There are a number of advantages to hiring Queue Tier to manage your PPC campaigns, but one of the most significant benefits is saving time. When you manage an advertising campaign in-house, you have to dedicate time and resources to it. This means that other tasks may go undone, which can affect your bottom line.
By contrast, when you hire Queue Tier, all the work will be done for you, freeing you up to focus on other aspects of your business. Moreover, we have the expertise and experience to provide focused guidance based on our past experience managing client campaigns. Our first-hand knowledge and ability to keep up with shifting PPC trends can help ensure that your campaign is successful.
Finally, when you hire Queue Tier, you’ll get an objective point of view about how well your campaign is doing. When you have in-house personnel working on advertising campaigns, they may be too emotionally invested to see the flaws in their strategies or recognize the changes that need to be made to improve performance. By contrast, we’ll be able to look at things more objectively from a third-party point of view and make adjustments as necessary.
Take it from us, because we’ve seen it time and again: Many businesses new to PPC make mistakes that end up costing them significantly. The learning curve is steep, and mistakes can be expensive. Set yourself up for success from the get-go by entrusting your PPC campaigns to the experts at Queue Tier.
QueueTier’s PPC Management Services Include:
- Industry Analysis
- Keyword & Market Research
- Ad Copywriting
- Campaign Creation
- Data-Driven Custom Ad Campaigns
- Negative Keywords
- Ad Tracking & Analytics
- Conversion Tracking
- Campaign Management
- A/B Split Testing
- Monthly Reports